> And yet it failed in the common user's perspective

In Germany, the situation was different: there, at that time OS/2 (in particular OS/2 3.0 Warp) had quite a bit of popularity among common users because Escom and in particular Vobis (the latter was an at that time ultra-successful chain for selling computers in Germany) decided they want to challenge Microsoft's de-facto monopoly on operating systems of that time by also selling PCs that had OS/2 pre-installed (you only got DOS/Windows installed for an upcharge):

> https://de.wikipedia.org/w/index.php?title=OS/2&oldid=266114...

"Als die deutschen Computerhändler Vobis und Escom ankündigten, auf ihren PCs zukünftig OS/2 vorzuinstallieren und Windows nur noch gegen Aufpreis anzubieten, übte Microsoft massiven Druck auf die beiden Computerhändler aus. So schloss Microsoft Vobis vom Beta-Programm von Windows 95 aus, bot für die Zukunft Windows-Lizenzen nur zu wesentlich schlechteren Bedingungen an und versuchte, Vobis dazu zu zwingen, eine Verschwiegenheitserklärung zu unterzeichnen."

DeepL translation:

"When the German computer retailers Vobis and Escom announced that they would pre-install OS/2 on their PCs in the future and offer Windows only at an additional cost, Microsoft exerted massive pressure on the two retailers. For instance, Microsoft excluded Vobis from the Windows 95 beta program, offered Windows licenses in the future only under significantly worse terms, and attempted to force Vobis to sign a non-disclosure agreement."

> https://de.wikipedia.org/w/index.php?title=Vobis&oldid=26171...

"1995 setzte Vobis wegen Lieferterminverschiebungen der 32-Bit-Plattform Windows 95 darauf, Kunden standardmäßig das bereits erschienene 32-Bit-Betriebssystem OS/2 von IBM auf PCs vorzuinstallieren, wodurch OS/2 auf dem deutschen Markt einen größeren Bekanntheitsgrad als anderswo erreichte. Microsoft soll in der Folge versucht haben, Vobis die Lizenz für Windows 95 zu entziehen, was einen schweren wirtschaftlichen Nachteil für Vobis bedeutet hätte."

DeepL translation:

"In 1995, due to delays in the release of the 32-bit Windows 95 platform, Vobis decided to pre-install IBM’s 32-bit OS/2 operating system—which was already available—on PCs as standard, resulting in OS/2 achieving greater recognition on the German market than elsewhere. Microsoft is said to have subsequently attempted to revoke Vobis’s license for Windows 95, which would have caused Vobis serious financial harm."

Vobis also produced its own computer magazine named "Highscreen" (named after Vobis' brand name for their PCs) that also contained lots of beginner tips for OS/2 to get PC buyers accustomed to OS/2.

Only One Side Will Be the True Successor to MS-DOS – Windows 2.x